Seaweed masque
A sugar polymer drawn out of seaweed. It sets into one flexible film, drives the colour into the lip, then lifts away in a single piece and biodegrades
Peel & Stay Lip Stain
Peel & Stay Lip Stain
Regular price
£27
Regular price
£52
Sale price
£27
Unit price
per
Tax included.
Shipping calculated at checkout.
16 hours of colour, no touch ups
Cannot bleed into lip lines
Camellia oil and squalane inside
Peels off to reveal your shade
Lipstick sits on top of your lips and runs into every line by lunchtime. This does not. The masque goes on blue, sets in under a minute, then peels away and leaves the colour inside your lips. No bleeding, no transfer, no reapplying.
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Selling out fast
Two million tubes sold in Korea. Stock here is limited.
89% sold
Ends in
00:00:00
30 day money back guarantee
Wear it for a full day. Eat, drink, talk, kiss someone. If it bleeds, transfers or fades on you, or if your lips do not look better than they did before, send it back within 30 days and we refund you in full.
Long-wear dries down to a film on the surface of the lip. It was good technology, but it was built for lips that are already smooth and already full. After 40 there is nothing for that film to hold onto, so it cracks into every line like dried paint.
This is a stain, not a film. The masque holds the colour inside the lip itself, so there is nothing sitting on the surface to crack, feather, or print onto your coffee cup.
Use Find your shade above. It is two questions, one about your skin tone and one about how much colour you want.
XOXO is a light rose, Whimsical a warm rose, Demure a rosy brown, and Glamorous a classic red. If the one you get is not right, we will send another free.
Two ways. Stain and Go: apply, wait 10 to 30 seconds, then wipe it off with a damp tissue. Peel and Reveal: spread 2 to 3 layers over the whole lip, wait 10 to 15 seconds for a soft tint or 30 to 45 seconds for bold colour, mist the activator 1 to 3 times, then peel from one corner of your mouth.
The masque is bluish purple in the tube. That is not your shade. Your shade is what is underneath when you peel it off.
No. There is no alcohol in it, which is what dries lips in most long-wear formulas. Camellia oil and plant derived squalane are in the formula, so your lips are conditioned for the whole time the colour is on. Balm or gloss can go over the top without shortening the wear.
Thirty days. If your lips do not look better than they did before, contact us and we refund every penny, item cost and sales tax, excluding shipping fees.
Free shipping on orders over $50. Orders typically process within one to three business days.
Returns: free returns and exchanges within 30 days. We refund the item cost and sales tax, excluding shipping fees.
Start a return through our contact page.
Loved by 200,000+
Grace I.
Verified purchase
"I put it on at seven in the morning before a flight and it looked exactly the same at eleven that night. Two coffees and a glass of wine in between and it did not move once."
Zoey M.
Verified purchase
"I have lines around my mouth and every lipstick I own bleeds into them by lunch. This one cannot, because there is nothing sitting on top to bleed. That was the whole problem and I did not know it."
Luna K.
Verified purchase
"The blue threw me at first. Then you peel it off and it is just your lips, the colour they used to be. I am on my second tube and I have not touched a lipstick since."
Penelope Y.
Verified purchase
"I am 55 and my lips have been thinning for years. I have bought every long-wear on the market and they all crack into the lines within an hour. This is the first one that does not, and my bare lips look better than they have in a long time."
Made For Lips That Feather By Lunch
If your lipstick runs into the lines around your mouth by lunchtime, it is not your age. It is the lipstick. Waxy pigment sits on the surface of the lip, and the first thing it finds is a line to run into.
This is not lipstick. The masque drives the colour into the lip and then peels away clean, so there is nothing left on the surface to bleed, crack or print onto a glass. The thin edge of your top lip and the corners that went pale years ago come out full and even. One step, under a minute, and it is there until you take it off.
Not a lipstick, so it cannot bleed into lip lines
16 hours of colour without a single touch up
How does it work?
The masque is a gel built from a sugar polymer drawn out of seaweed. It goes on bluish purple, which is not your shade. That colour is there so you can see exactly where you have covered.
The activator mist carries calcium salts, much like sea water. They link the polymer chains together like a net, which turns the gel into one flexible film you can lift off in a single piece. While that film is setting, the colour underneath is going into the lip rather than onto it.
Peel it away and the stain is already there. Nothing on the surface, nothing to crack, nothing to reapply.
A stain, not a film, so nothing cracks
Right shade guarantee or your money back
Why BySophia?
| Feature | 
|
Long-wear lipstick |
|---|---|---|
| Colour inside the lip, not a film on top | ||
| Cannot bleed, feather or crack into lip lines | ||
| Transfer proof and waterproof for 16 hours | ||
| Alcohol free, so it conditions instead of drying | ||
| 30 day money back guarantee |
What's in it
A seaweed masque, and the treatment built inside it
Camellia oil
The Korean lip oil built into the formula, so your lips are being fed the whole time the colour is holding
Squalane and hyaluronic acid
Plant derived, never from sharks. They hold water in the lip, which is why a stain that lasts this long does not leave it dry
Seaweed masque
A sugar polymer drawn out of seaweed. It sets into one flexible film, drives the colour into the lip, then lifts away in a single piece and biodegrades
Camellia oil
The Korean lip oil built into the formula, so your lips are being fed the whole time the colour is holding
Squalane and hyaluronic acid
Plant derived, never from sharks. They hold water in the lip, which is why a stain that lasts this long does not leave it dry
Frequently asked questions
No lipstick. No touch ups. Just colour that lives in your lips.
2 million tubes sold in Korea
Where women stopped wearing long-wear years ago
Right shade guarantee
Your perfect shade, guaranteed
30 day money back guarantee
Wear it for a full day. It holds, or you get a full refund.
